
From ouch to opportunity: India chases instant relief as pain market swells to Rs 16,000 crore; 5 brands pop up every week
India’s pain relieving market is soaring to almost Rs 16,000 crore, as more and more people are rushing to use over-the-counter (OTC) pills, sprays and creams to soothe everyday aches and pains.According to Nielsen data cited by industry executives, in the past five years, the segment has grown by more than a billion dollars, becoming…